Meet Jon

At his lowest point, Jon Kirby was standing on the edge—physically, emotionally, and spiritually.
He was overwhelmed by family pressures, financial failure, and the crushing weight of self-doubt. But everything changed when a close friend challenged him to scan his gym card "EVERY. DAMN. DAY." That simple act of consistency sparked a complete transformation.

What started as a personal promise became a powerful movement.

EVERY. DAMN. DAY. was born from Jon’s belief that transformation doesn’t come from motivation—it comes from discipline, grit, and showing up for yourself no matter what. His story has inspired many to take control of their physical, mental, and spiritual lives—one consistent step at a time.

Today, Jon leads a growing community committed to building unshakable discipline, sustainable balance, and steadfast integrity.

Because the truth is simple: consistency is undefeated.